Role Overview
Gap International is seeking a Senior Manager, Integrated Marketing & Demand Generation to help define how we translate our distinctive point of view, expertise, and body of work into meaningful market impact. This is a significant opportunity to shape and elevate how Gap engages the market—building an integrated demand generation capability that creates relevance, earns attention, develops relationships, and ultimately drives growth.
What You Will Do
Develop and execute integrated demand generation strategies and plans that translate business objectives, market insights, and target audience opportunities into measurable pipeline, revenue, retention, and growth outcomes. Own Marketing’s contribution to pipeline and revenue, partnering closely with Sales to align growth priorities, optimize lead management, and improve conversion, pipeline velocity, and revenue outcomes.
Why It Might Be a Fit
This is an opportunity to build and scale a modern demand generation function with a direct connection to business growth. You’ll have the opportunity to shape strategy, strengthen Marketing and Sales alignment, build scalable capabilities, and see the impact of your work in measurable business results.
Requirements
- Bachelor’s degree required
- 8+ years of progressive experience in demand generation, integrated marketing, growth marketing, revenue marketing, or related B2B marketing roles
- Proven success building and scaling integrated marketing programs that generate measurable pipeline, revenue, and business growth
- Strong understanding of the B2B customer journey, full-funnel demand generation, and the connection between marketing and commercial outcomes
- Experience developing and executing multi-channel marketing strategies across digital, content, events, email, ABM, nurture, thought leadership, and partnerships
- Proven ability to partner with Sales and senior business leaders to improve lead quality, opportunity creation, conversion, pipeline velocity, and revenue
- Strong analytical and commercial acumen, with experience using data, customer insights, and market intelligence to guide strategy and investment
- Experience with CRM, marketing automation, analytics, and reporting platforms; Salesforce, HubSpot, Marketo, Pardot, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, or Demandbase preferred
- Excellent communication, judgment, and execution skills, with the ability to influence senior leaders, manage multiple priorities, and drive results
Benefits
- Dental insurance
- Vision insurance
To apply for this job please visit job-boards.greenhouse.io.
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