Senior Marketing Operations Specialist

Role Overview

Join GDT as a hands-on individual-contributor role responsible for building, operating, and continuously improving GDT’s marketing technology stack and data foundation.

What You Will Do

Own day-to-day operations of Salesforce Marketing Cloud and Account Engagement (Pardot), manage integrations, define and maintain data and privacy standards, and monitor platform health.

Why It Might Be a Fit

Ideal for someone who enjoys getting into the details of systems, data, and processes, while also stepping back to design standards, workflows, and measurement that scale.

Requirements

• Experience in B2B marketing operations or revenue operations, ideally in a technology or services organization.
• 3+ years of hands-on experience administering and operating Salesforce Marketing Cloud and/or Account Engagement (Pardot), including campaign build and automation.
• Strong understanding of Salesforce CRM objects, campaign structures, and how marketing data flows through leads, contacts, accounts, and opportunities.
• Demonstrated experience designing and managing audiences, lifecycle stages, scoring, routing, and data-governance processes.
• Proficiency building and maintaining reports and dashboards in Salesforce and marketing platforms; comfortable working with large data sets.
• Working knowledge of marketing measurement concepts, including funnel metrics, campaign performance analysis, and basic attribution approaches.
• High attention to detail, with a structured approach to QA, documentation, and change management.
• Proven ability to collaborate with cross-functional stakeholders (Marketing, Sales, IT, RevOps) and translate business requirements into system and process design.
• Excellent written and verbal communication skills, with the ability to explain technical concepts in clear, business-friendly language.