Senior Digital Marketing Specialist – Bodewell

Role Overview

The Senior Digital Marketing Specialist develops, executes, and optimizes digital marketing initiatives that drive consumer engagement, retention, and revenue growth for Bodewell, GE Appliances’ ownership experience and home services platform.

What You Will Do

Lead lifecycle marketing efforts across email and SMS while supporting broader digital marketing initiatives across owned digital channels.

Why It Might Be a Fit

The ideal candidate combines expertise in CRM and lifecycle marketing with strong analytical skills and a passion for delivering exceptional owner experiences through data-driven marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in digital marketing, CRM/lifecycle marketing, eCommerce marketing, or related disciplines.
• Demonstrated experience developing and executing email and SMS marketing campaigns using enterprise marketing automation platforms such as Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, or similar.
• Strong understanding of customer journey mapping, audience segmentation, marketing automation, personalization, and lifecycle marketing best practices.
• Experience analyzing marketing and/or business performance using platforms such as GA4, Tableau, Power BI, Looker Studio, or similar analytics tools.
• Demonstrated ability to translate data into actionable marketing recommendations and optimization strategies.
• Experience planning and executing A/B testing and campaign optimization initiatives.
• Strong project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to collaborate effectively across cross-functional teams.

Benefits

• Flexible work arrangement
• Zero Distance philosophy
• Inclusion and diversity (I&D) commitment
• Equal Opportunity Employer
• E-Verify participation
• Form I-9 information confirmation