Digital Marketing Manager

Role Overview

The Digital Marketing Manager will develop and execute digital marketing strategies aligned with Ultrasound business objectives, leading integrated campaigns to drive brand awareness, customer engagement, and demand generation. The role will manage digital channels, drive lead generation and nurturing programs, and collaborate with cross-functional teams to deliver customer-focused campaigns.

What You Will Do

Key responsibilities include developing digital content, optimizing customer journeys, tracking campaign performance, and leveraging data-driven insights to improve marketing ROI. The role also requires strong analytical, project management, and stakeholder management capabilities.

Why It Might Be a Fit

The ideal candidate will have a strong knowledge of CRM, marketing automation, analytics, SEO/SEM, and social media platforms, as well as experience in digital campaign management, lead generation, and customer engagement. Familiarity with China’s digital ecosystem and healthcare marketing environment is a plus.

Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, or related field
• 5+ years of digital marketing experience, preferably in healthcare or medical device industry
• Proven experience in digital campaign management, lead generation, and customer engagement
• Strong knowledge of CRM, marketing automation, analytics, SEO/SEM, and social media platforms
• Strong analytical, project management, and stakeholder management capabilities
• Familiarity with China’s digital ecosystem and healthcare marketing environment
• Ultrasound, Diagnostic Imaging, or Medical Device experience preferred
• Fluent in English and Mandarin
• Self-motivated, collaborative, and results-driven

Benefits

• Relocation assistance provided