Product Marketing Leader

Role Overview

The Product Marketing and Branding Lead ensures the HVDC, FACTS, Services and ACIS portfolio is communicated with a consistent, credible, and differentiated brand voice across all external channels.

What You Will Do

The role packages value propositions and technical content developed by Solution Lines and Value Proposition Leaders into customer-facing materials, manages the publication and standardization engagement programme, and executes product launches, branding, and sales-enablement production.

Why It Might Be a Fit

The successful candidate will be commercially minded, technically curious and evidence driven, build trust through technical substance, openness and continuity, communicate credibly with customer engineers, technical experts and executives, and constructively challenge both sales and engineering.

Requirements

• Significant experience in product marketing, strategic marketing, product management or business development within HVDC, FACTS, high-voltage equipment, grid technologies or a comparable engineered-systems industry.
• Understanding of utility customers, transmission-system applications and long-cycle project businesses.
• Ability to understand complex technical subjects and translate them into clear customer and commercial value.
• Experience in market segmentation, competitive positioning, value propositions and go-to-market planning.
• Evidence of influencing product or technology roadmaps through market insight.
• Experience organizing customer forums, user groups, seminars or industry working groups.
• Familiarity with organizations such as IEC, IEEE and CIGRE; a record of technical or industry publication is advantageous.
• Strong writing, presentation, facilitation and cross-functional leadership skills.
• Relevant qualification in engineering, business, marketing or a related discipline.

Benefits

• Medical, dental, vision, and prescription drug coverage
• Access to Health Coach from GE Vernova
• Employee Assistance Program
• GE Vernova Retirement Savings Plan (401(k) savings opportunity with company matching contributions and company retirement contributions)
• Tuition assistance
• Adoption assistance
• Paid parental leave
• Disability benefits
• Life insurance
• 12 paid holidays
• Permissive time off