Digital Marketing Manager, Product Marketing

Role Overview

The Digital Marketing Manager, Product Marketing analyzes performance across owned digital channels and the online funnel, identifying where conversion is breaking down, diagnosing root causes, and partnering with Engineering on experiment design and testing to drive improvement.

What You Will Do

The role involves making page-level content and layout edits directly in the CMS in close collaboration with Creative, SEO, and Engineering, as well as owning the full ad-to-application view and connecting how traffic from performance media and organic channels behaves on-site.

Why It Might Be a Fit

The ideal candidate has a proven track record of diagnosing funnel problems, understanding how Martech and measurement systems shape the data, and driving measurable improvement through experimentation and cross-functional partnership.

Requirements

• 5+ years in digital analytics, conversion or funnel optimization, or a related quantitative role
• Proficiency in data visualization tools (Power BI or similar)
• Hands-on experience manipulating large datasets using SQL, Snowflake, or Python
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows
• Experience analyzing marketing channel and traffic data (paid media, organic, affiliate)
• Ability to synthesize technical data into clear, executive-ready stories and recommendations

Benefits

• Dental insurance
• Vision insurance
• Competitive pay
• Benefits
• Flexibility to support your well-being and future