Director of Marketing Analytics, Performance Marketing

Role Overview

As Director of Marketing Analytics, Performance Marketing, you will lead the measurement behind GEICO’s marketing investment, setting the standard for decision-ready analytics. You will hire a team of senior channel experts, design an operating model, and report to the Senior Director, Marketing Analytics.

What You Will Do

You will solve problems such as measurement across channels, incrementality testing, anomaly detection, and optimizing digital marketing spend. You will also build out the Performance Marketing Analytics team, design a structure, and recruit channel specialists.

Why It Might Be a Fit

You will thrive here if you like building as much as leading, have experience in marketing analytics, and can partner with strategy leads and business owners to turn data into clear insights. You should be comfortable working with AI tools and have experience in a conversion-driven service business.

Requirements

• 10+ years of experience in marketing analytics or a directly related domain
• Meaningful time managing managers or teams of analysts and owning the quality of their output
• Decision partnership: Demonstrated ability to partner with strategy leads and business owners
• Finance and growth fluency: Comfortable working alongside Finance, interpreting business performance data
• Service business context: Background in a conversion-driven service business
• Standards and governance: Track record of setting standards for analytics quality and delivery
• Team building: Experience building and leading a multi-layer analytics organization from an early stage
• Executive communication: Demonstrated ability to present complex analytical findings to senior leadership
• AI tooling: Working comfort with AI tools, and experience applying LLM-assisted workflows to analytical work
• Bachelor’s degree in a quantitative field required; Master’s degree preferred

Benefits

• Market-competitive compensation
• 401K savings plan vested from day one with a 6% match
• Performance and recognition-based incentives
• Tuition assistance
• Mental healthcare
• Fertility and adoption assistance
• GEICO Flex program offering up to four weeks of remote work per year