Marketing Lead, Brand + Creative

Role Overview

The Marketing Lead on the Brand & Creative team will take part in the development of GEICO’s brand advertising in partnership with creative agencies and in-house creative teams. The role requires a strong fit for someone who has both a creative eye and an operator’s discipline.

What You Will Do

Key responsibilities include collaborating with creative agencies, evaluating and contributing to brief development, providing creative input and recommendations, reviewing marketing and non-marketing materials, and synthesizing and circulating creative performance metrics.

Why It Might Be a Fit

The ideal candidate will have experience managing creative agency relationships, working inside a business where marketing is tied directly to winning and keeping customers, and taking feedback from several stakeholders and turning it into one clear, actionable direction for an agency.

Requirements

• 3+ years of brand management experience or comparable creative agency experience
• Prior experience managing external agencies, including creative agencies and media partners
• Experience working inside a conversion-driven service business
• Strong experience with the creative development process
• Full-funnel and omnichannel experience
• Creative + analytical balance
• Organization and budget management
• Clear written and verbal communication and strong relationship-building skills

Benefits

• Competitive pay
• Benefits
• Flexibility to support your well-being and future