Senior Product Marketing Manager

Role Overview

Gelato is seeking a commercially driven Senior Product Marketing Manager to join their high-performing GTM team. The role involves taking ownership of Product Marketing initiatives, translating complex technical capabilities into compelling customer value propositions, and driving revenue growth.

What You Will Do

Key responsibilities include positioning and narrative, go-to-market and launches, sales enablement, pricing and packaging, portfolio architecture, customer value and advocacy, win/loss and market insights, and cross-functional collaboration.

Why It Might Be a Fit

The ideal candidate combines deep B2B SaaS expertise with strong commercial instincts, thrives in a fast-moving environment, and is equally comfortable shaping direction and executing the work needed to deliver results.

Requirements

• 7+ years of Product Marketing experience within B2B SaaS, ideally in a high-growth or scale-up environment.
• Proven experience positioning and launching complex software products, translating technical capabilities into clear customer value propositions.
• Strong track record partnering with Sales in complex, sales-assisted environments, with measurable impact on pipeline, win rates and revenue growth.
• Experience building and executing Product Marketing initiatives, including go-to-market launches, sales enablement, and SaaS pricing and packaging.
• Experience creating demand for emerging or unfamiliar software solutions, where customers may not yet recognise the need for the product.
• Excellent communication and stakeholder management skills, with the confidence to influence and challenge senior technical and commercial leaders.
• Highly analytical and data-driven, with strong commercial judgement and a structured approach to execution.
• Strong AI fluency, using AI tools to research, analyse, create and execute, with the ability to credibly position AI-powered products to traditional industries.
• Experience in vertical SaaS, operational software or workflow automation is a strong advantage.
• Experience taking B2B SaaS products to market across multiple countries and languages is desirable.