Customer Marketing Manager, Patient

Role Overview

The Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey.

What You Will Do

The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.

Why It Might Be a Fit

The ideal candidate will have a deep understanding of patient/consumer behaviors, motivations, cultural context, and unmet needs, and be able to apply this understanding to build brand relevance and motivate action.

Requirements

  • Bachelor’s degree
  • One year of marketing experience or an MBA
  • 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights)

Benefits

  • Dental insurance
  • Vision insurance
  • Annual bonus
  • Paid holidays

To apply for this job please visit roche.wd3.myworkdayjobs.com.


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