Lifecycle Marketing Specialist

Role Overview

Join the Ecobee marketing team as a Lifecycle Marketing Specialist, reporting to the Sr Director of Digital and Lifecycle Marketing. Work on building, launching, and improving customer communications with a high level of accuracy and attention to detail.

What You Will Do

Develop and execute lifecycle campaigns across email, in-app, and push channels, and ensure a consistent customer experience through personalization and testing.

Why It Might Be a Fit

The ideal candidate will have 2+ years of experience in lifecycle marketing, CRM, email marketing, or customer marketing campaigns, and a growth mindset with a bias toward action and experimentation.

Requirements

• 2+ years of experience executing lifecycle marketing, CRM, email marketing or customer marketing campaigns
• Hands on experience with an enterprise marketing automation platform, such as Salesforce Marketing Cloud or a comparable CRM/email marketing tool
• Experience building and launching campaigns, including audience setup, journey configuration, testing, QA, scheduling, and post-launch monitoring
• Understanding of segmentation, personalization, triggered communications, and marketing automation best practices
• Growth mindset and entrepreneurial spirit with a bias toward action and experimentation
• Strong attention to detail and a consistent track record of delivering accurate, high-quality work
• Comfort working with campaign data and performance metrics, with the ability to identify trends and translate results into practical improvements
• Understanding of email list management, deliverability, consent, and compliance requirements, including CASL, CAN-SPAM, and GDPR
• Strong collaboration and project-management skills, with the ability to manage multiple campaigns, deadlines, and stakeholder inputs at once
• Clear written and verbal communication skills and a collaborative, solution-oriented working style

Benefits

• Medical, dental, and vision plans
• Life, long-term disability, flexible spending, and health savings accounts
• Accrued paid time off
• Paid Holidays (10 for Ontario, 11 for British Columbia)
• RRSP retirement benefits

Tagged as: Salesforce