Role Overview
The Performance Marketing Manager will own demand capture, converting demand into efficient, profitable revenue across digital storefronts. This role requires someone who can defend and grow profitability in a more expensive and more competitive market.
What You Will Do
The Performance Marketing Manager will lead our creative testing and analytics practice, manage day-to-day performance and output quality across agency partners, drive incrementality with MMM outputs and testing, and monitor the competitive media landscape.
Why It Might Be a Fit
The ideal candidate will have 5-7 years of experience in performance or digital marketing, with a solid track record of leading efficient, profitable media campaigns and scaling budgets as programs grow.
Requirements
- 5-7 years of experience in performance or digital marketing
- Direct experience with creative testing, analytics tools, and A/B testing or CRO strategies
- Strong business acumen and analytical rigour
- Hands-on experience on Meta, TikTok, Google, and Reddit
- Retail media expertise on platforms such as Amazon Advertising or Walmart Connect considered an asset
Benefits
- Comprehensive benefit package including medical, dental and vision plans
- Life, long-term disability, flexible spending and health savings accounts
- Accrued paid time off, paid Holidays (10 for Ontario, 11 for British Columbia) and RRSP retirement benefits
To apply for this job please visit generac.wd5.myworkdayjobs.com.
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