Role Overview
As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, account-based marketing (ABM) and customer retention initiatives across various channels and business groups.
What You Will Do
Design and implement end-to-end marketing automation campaigns, coordinate ABM initiatives, design and manage account-based journeys, partner with sales and marketing teams, analyze customer behavior, and execute continuous testing and optimization of campaign elements.
Why It Might Be a Fit
You will have the opportunity to work with a team that is committed to achieving measurable results, and you will have the ability to communicate and collaborate across departments to drive continual performance.
Requirements
- Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience
- 4+ years marketing automation experience
- Experience with email campaign planning and execution, including html modification and audience segmentation
- Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
- Experience in email marketing and data automation
- Experience supporting ABM platforms or CRM-integrated account data is a plus
- Analytical skills and attention to detail
- Commitment to achieving measurable results
- Ability to communicate and collaborate across departments to drive continual performance
- Project management skills with the ability to handle multiple campaigns simultaneously
- Ability to analyze campaign performance and conduct meaningful A/B tests
- In-depth knowledge of email platforms like Salesforce Marketing Cloud
- Database mindset and ability to alter audiences using SQL and filtering
- Ability to configure new data sets in Salesforce Marketing Cloud
Benefits
- Competitive Benefits: Health, Dental, Vision, 401k and many more
- Free onsite gym open Monday through Saturday for Generac employees
- We offer product loan (for up to 4 days) and discount programs
- Pride! When a storm strikes, Generac employees always rise to the occasion.
- Make a positive impact. Generac has always been community-minded and dedicated to giving back.
- We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
- We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront
To apply for this job please visit generac.wd5.myworkdayjobs.com.
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