Role Overview
Assist in developing effective marketing strategies through communication and promotional plans, trade support, and brand building activities. The role involves cascading global brand strategy, planning and executing marketing plans, analyzing market trends, and tracking performance.
What You Will Do
Develop and oversee brand strategies, partner with sales and distributor teams, track competition activities, gather feedback from distributors and regional teams, and lead marketing operations activities.
Why It Might Be a Fit
The ideal candidate will have a background in CPG brand management, experience in leading and coaching others, and the ability to strategically choose levers to balance short-term commitments and long-term brand health.
Requirements
- Bachelor’s degree
- 8+ years of work/internship experience
- CPG Brand Management or P&L Ownership/General Management experience
- Large, matrixed organization experience
- Success in leading & coaching others
- Fully bilingual (English & Spanish) – Writing, Reading and speaking
Benefits
- Competitive Total Rewards package
- Foundation of health benefits
- Retirement and financial wellbeing
- Time off programs
- Wellbeing support and perks
To apply for this job please visit genmills.wd1.myworkdayjobs.com.
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