Head of Marketing, WCF

Role Overview

As a senior marketing leader, you will be responsible for defining portfolio and brand strategies, leading cross-functional collaboration, and accelerating business growth through consumer-centric innovation and execution.

What You Will Do

Lead the 3-year growth strategy for the Wan Chai Ferry business across Hong Kong and Taiwan, drive portfolio strategy, innovation pipeline development, and brand growth initiatives, oversee integrated marketing campaigns, product launches, and consumer engagement strategies.

Why It Might Be a Fit

We are looking for a commercially driven and strategic leader with deep FMCG experience, strong people leadership capabilities, and a passion for building brands that consumers love.

Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline; MBA preferred
• 12+ years of FMCG marketing experience with a strong record of business leadership
• Proven people management experience in a sizeable organization
• Experience across both Hong Kong and Taiwan markets is highly desirable
• Fluency in English, Cantonese, and Mandarin
• Strong strategic thinking, commercial acumen, and stakeholder management skills