Accessory Product Marketing Manager II

Role Overview

The Accessory Product Marketing Manager will develop, implement, and manage a comprehensive vehicle accessory portfolio that drives customer personalization and business growth for GM Korea home-room vehicle programs. This role combines portfolio strategy, product planning, launch execution, financial analysis, and customer-focused marketing to identify growth opportunities, enhance vehicle value propositions, and drive accessory revenue, profitability, and penetration.

What You Will Do

The ideal candidate will analyze customer, vehicle, sales, financial, competitive, and market data to identify trends, portfolio gaps, growth opportunities, and risks, and recommend portfolio and channel strategies. They will also develop and execute accessory portfolio, pricing, packaging, and go-to-market strategies throughout the vehicle lifecycle in partnership with GM Korea, Program Execution Teams, Brand, Platform, Divisional, and Cross Vehicle Planning teams.

Why It Might Be a Fit

The ideal candidate is highly analytical, customer focused, strategically minded, and capable of translating complex business insights into actionable recommendations for leadership. They will have strong customer and market orientation, the ability to identify customer needs, competitive trends, and business opportunities, and demonstrated strategic thinking and ability to synthesize market, customer, competitive, financial, and business inputs into actionable recommendations.

Requirements

• Bachelor’s degree
• Minimum 5 years of experience in Product Marketing, Product Development, Program Management, Strategy, Analytics, Finance, Consulting, or a related business discipline
• Strong customer and market orientation with the ability to identify customer needs, competitive trends, and business opportunities
• Demonstrated strategic thinking and ability to synthesize market, customer, competitive, financial, and business inputs into actionable recommendations
• Strong analytical and quantitative skills with experience evaluating complex data, identifying trends, and developing business insights
• Ability to solve complex business problems, prioritize competing demands, and make data-driven decisions in a fast-paced environment
• Excellent written and verbal communication skills with the ability to create executive-level presentations and recommendations
• Demonstrated cross-functional leadership and collaboration skills, including the ability to influence stakeholders without direct authority
• Strong project management and execution skills with the ability to manage multiple priorities while maintaining attention to detail
• Ability to work effectively in a global environment, partnering with GM Korea and cross-functional teams across multiple time zones

Tagged as: Data Analysis, Financial Modeling, Project Management