Performance Marketing Strategy & Operations Lead

Role Overview

The Performance Marketing Strategy & Operations Lead will help build and scale a consistent enterprise-wide approach to global performance marketing across General Motors. This leader will help translate the enterprise vision into practical standards, processes, operating rhythms, and activation principles across paid media, search, CRM, audience strategy, digital experiences & creative, lead generation & progression, measurement, and optimization.

What You Will Do

The successful candidate will bring broad based performance and digital marketing expertise, deep analytical skills, and strong strategic problem solving mindset. They will challenge assumptions, turn ambiguity into clarity through hypothesis-driven problem solving, reconcile competing perspectives, and provide an impartial point of view focused on business outcomes and long-term capability.

Why It Might Be a Fit

The successful candidate will have strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics. They will be able to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations.

Requirements

• Bachelor’s degree
• Approximately 8–10 years of experience in performance marketing, digital marketing, marketing strategy, channel planning, activation, or related disciplines
• Strategy experience within an advertising or media agency, management consulting firm, or similar advisory environment
• Strong knowledge of paid media, search, social, programmatic, CRM, audience strategy, website and conversion optimization, experimentation, attribution, and performance measurement
• Demonstrated success creating standards, frameworks, processes, playbooks, or operating models that improve organizational performance
• Ability to lead complex cross-functional work and influence stakeholders in a highly matrixed organization
• Strong business acumen, with the ability to connect marketing choices to customer behavior, demand, sales, inventory, pricing, incentives, competitive activity, and market dynamics
• Ability to distill complex data and information into clear strategic implications, decisions, and executive-ready recommendations
• Strong facilitation, communication, relationship-building, and change-management skills, with the objectivity to challenge constructively and build trust across teams

Benefits

• Medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts