Role Overview
Join the CRM team at Genial Investimentos, building and executing client relationship strategies using data, technology, and business knowledge. The role will play a key part in identifying opportunities, developing segmentations, structuring campaigns, and generating results for different client segments.
What You Will Do
Develop CRM strategies, identify business opportunities, build segmentations, plan and execute multichannel campaigns, structure customer journeys, and monitor campaign performance.
Why It Might Be a Fit
The ideal candidate will have an analytical profile, business vision, and the ability to transform data into CRM strategies and actions. They will be comfortable working in a dynamic environment, with proximity to business areas and space to propose new ideas.
Requirements
- Higher education degree in Economics, Administration, Engineering, Statistics, Marketing, Data Science, or related areas
- Solid experience with CRM, client strategy, campaigns, or Lifecycle Marketing
- Knowledge of SQL and experience with manipulating and analyzing large data volumes
- Strong analytical capacity and ability to transform data into business recommendations and actions
- Experience with client segmentation and building publics
- Knowledge of CRM metrics, campaigns, and conversion funnels
- Experience with data visualization and analysis tools, such as Power BI or similar
- Good communication and relationship skills with commercial areas, products, technology, and data
- Organization, autonomy, and ability to lead multiple initiatives simultaneously
Benefits
- Medical Assistance (SulAmerica – coparticipation)
- Dental Assistance (Omint)
- Life Insurance (Zurich)
- Meal and Transportation Allowance (Alelo)
- Extended Maternity and Paternity Leave (Employer Citizen)
- Childcare/ Babysitting Allowance
- Total Pass and Wellhub Program of Participation in Results (PPR)
To apply for this job please visit genial.gupy.io.
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