Role Overview
The Senior CRM Marketing Specialist is responsible for leading the development, execution, and optimization of customer relationship marketing programs that support Gentex’s consumer and connected product brands. This role serves as the technical subject matter expert for CRM execution, customer lifecycle marketing, marketing automation, audience segmentation, and campaign optimization.
What You Will Do
Develop and lead customer engagement strategies, lead CRM marketing initiatives, serve as the technical subject matter expert for CRM and marketing automation, design and optimize CRM workflows, and lead campaign planning, testing, deployment, optimization, and post-campaign analysis.
Why It Might Be a Fit
The ideal candidate will have a Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field, 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing, and advanced experience with CRM and marketing automation platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field
- 4+ years of experience in CRM, marketing automation, digital marketing, customer engagement, or customer lifecycle marketing
- Advanced experience with CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Pardot, Klaviyo, or similar systems
- Demonstrated experience developing advanced customer journeys, marketing automation workflows, segmentation strategies, and lifecycle marketing campaigns
- Strong analytical, reporting, and customer insight capabilities
- Experience presenting campaign performance and strategic recommendations to leadership
- Proficiency in Microsoft Office
To apply for this job please visit gentex.wd5.myworkdayjobs.com.
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