Sales Program Marketing Manager

On Site Full TimeAtlanta, Georgia, United StatesGenuine Parts Company

Role Overview

The Sales Program Marketing Manager will oversee the execution of Paid Search, Affiliate, and Local Media, and be responsible for driving increased revenue across search and affiliate channels. They will also help maintain and optimize campaigns alongside NAPA local agencies.

What You Will Do

The responsibilities of this role include executing media strategies, managing budgets, optimizing digital campaigns, building strong relationships with media publishers and partners, and communicating business goals and strategies to partners and local agencies.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in media/advertising, be fluent in all media channels across online, and have experience working in a cross-functional team environment.

Requirements

  • Bachelor’s degree in marketing, Advertising or Business
  • 6+ years of experience in media/advertising
  • Fluent in all media channels across online
  • Adobe or Google Analytics experience
  • Previous experience in managing retail SEM channels
  • Experience working in a cross-functional team environment
  • Strong knowledge of current media advertising landscape
  • Expert Microsoft Office Suite skills
  • Experience writing creative and strategic briefs
  • Background in managing billing (client or agency)

To apply for this job please visit genpt.wd1.myworkdayjobs.com.

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