Senior Product Marketing Manager

Role Overview

Geotab is a global leader in IoT and connected transportation. The Senior Product Marketing Manager will be the storyteller and market facing expert in their product domain, contributing to strategy and roadmap, and owning growth leading to the market launch of their products.

What You Will Do

Develop compelling product positioning and messaging, lead cross-functional teams to bring products to market successfully, drive product adoption through targeted marketing campaigns and sales enablement, and serve as a trusted advisor to product management, sales, and marketing teams.

Why It Might Be a Fit

The ideal candidate will have 8+ years of work experience in Product Marketing in SaaS, a post-secondary diploma/degree specialization in Engineering, Business/Marketing, Computer Science or a related field, and strong analytical skills with the ability to problem-solve to well-judged decisions.

Requirements

• 8+ years of work experience in Product Marketing in SaaS
• Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field
• Self starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions
• Proven ability to contribute to product marketing strategy and roadmap development
• Ability to analyze market trends, customer needs, and competitive landscapes
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proven ability to manage multiple projects simultaneously
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions
• Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies
• Experience in mentoring and guiding junior team members
• Ability to establish and optimize product marketing processes and standards
• Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program