Performance / Growth Lead Marketing

Role Overview

This is a remote position where you’ll own our growth and lifecycle marketing end to end, focusing on the performance side (paid, conversion, the numbers) and the lifecycle side (automated journeys that turn a first-time gifter into someone who sends again and again).

What You Will Do

You’ll report to and work side by side with our head of marketing, focusing entirely on the growth engine while our content, design, and social talent bring the brand to life. You’ll pull dashboards, run creative tests, build nurture journeys, and make decisions based on data every day.

Why It Might Be a Fit

This role is deliberately scoped for someone who thrives in high-density work, with a focus on data-driven decision making and a bias for action.

Requirements

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution
• Deep CRM and lifecycle expertise
• Fluency with paid social (Meta, TikTok) and marketing automation
• Strong data fluency: comfortable with SQL and with pulling, reading, and shaping your own data, plus analytics / BI tools (e.g., Tableau, Looker)
• An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership

Benefits

• Base Salary: $70,000 – $81,000 / yr
• Ground-floor equity as the company scales
• Health, dental, and vision insurance
• A direct line to leadership: you’ll report straight to the head of marketing, with a genuine seat at the table
• Gesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap)
• Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces