Growth Marketing Manager, MarTech

Role Overview

As a Growth Marketer, you will be responsible for driving customer acquisition and revenue growth by owning the experimentation roadmap across GFiber’s digital channels. You will use data to identify opportunities and lead optimization efforts throughout the customer journey, from ad creative and landing pages to conversion forms. You’ll collaborate with cross-functional teams to leverage MarTech infrastructure, including A/B testing tools and tracking implementations, ensuring smooth operations and measurable business outcomes.

What You Will Do

Lead end-to-end experimentation, analyze acquisition tactic performance, partner with MarTech and Engineering teams, develop dashboards and reporting, and drive continuous improvement.

Why It Might Be a Fit

We’re looking for someone with 4 years of Digital/Growth Marketing experience, including leading A/B testing and optimization programs on high-traffic, direct-to-consumer websites and portals. Experience with A/B testing tools, SQL, and Python is a must. It’s preferred if you have experience defining end-to-end growth strategies and running high-scale acquisition programs for a B2C product.

Requirements

• Bachelor’s degree in Digital Marketing, Computer Science, or related fields
• 4 years of Digital/Growth Marketing experience
• Experience with A/B testing tools (e.g., Optimizely, Optimize, Test and Target)
• Experience using SQL and Python for data analysis and dashboard creation
• Experience with experiment configuration and data pipeline building

Benefits

• Bonus
• Benefits