Director, GTM Strategy & Operations

Role Overview

The Director, GTM Strategy & Operations will be a critical driver of launch success, orchestrating channel strategy and program-level capital allocation while staying close enough to the work to run tactics and optimize in-flight. This role will help shape the GTM approach for each new area as Gifthealth expands its services for patients, extends the therapeutic areas it supports for prescribers, and onboards new brand drug partners.

What You Will Do

The ideal candidate will move fluidly between strategic planning and hands-on execution, and bring a B2B2C mindset: comfortable influencing clinical stakeholders along the prescription journey while also building adoption and adherence among patients starting treatment.

Why It Might Be a Fit

The ideal candidate will have 5–10 years of experience in GTM strategy, commercialization, or marketing operations, with direct ownership of channel strategy and budget, and will be able to make and defend program-level investment decisions across marketing channels.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
• 5–10 years of experience in GTM strategy, commercialization, or marketing operations, with direct ownership of channel strategy and budget
• Capital allocation experience: Demonstrated ability to make and defend program-level investment decisions across marketing channels
• Execution depth: Comfortable operating at both the strategic and tactical level
• Cross-functional collaboration: A track record of building alignment across marketing, sales, product, and clinical or medical stakeholders
• Messaging versatility: Proven ability to create messaging hierarchies suited to varied audiences, including both clinicians and patients
• B2B2C mindset: A track record of influencing both clinical B2B stakeholders, such as physicians and care teams, and consumer-facing patient audiences within the same GTM motion
• Digital and specialty pharmacy acumen: Working understanding of the specialty medication lifecycle, provider workflow integration (e-prescribing, EHRs), prior authorization hurdles, and patient adherence challenges
• Analytical rigor: Comfortable working with channel performance data to guide optimization and investment decisions

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• 401(k) match
• Paid holidays
• Flexible PTO
• Relocation assistance
• Equity