Category Marketing Manager, Automation

Role Overview

The Category Marketing Manager, Automation will sit at the intersection of Marketing, Sales, Product, Applications, and customers, transforming market insights into campaigns and go-to-market strategies that generate demand and fuel commercial growth.

What You Will Do

Own the marketing strategy for our laboratory automation portfolio, developing campaigns and programs that connect with the right customers at the right time. Create demand and accelerate growth through digital campaigns, webinars, scientific content, events, email nurturing, paid media, and account-based marketing.

Why It Might Be a Fit

The ideal candidate is a marketer who gets excited about science, technology, and turning complex solutions into compelling customer stories. They should have a track record of successfully supporting product launches and demand-generation campaigns, and strong skills in positioning, messaging, go-to-market strategy, digital marketing, and content development.

Requirements

• Bachelor’s degree in Life Sciences, Biotechnology, Molecular Biology, Biomedical Sciences, Marketing, or a related field
• MBA or marketing specialization is a plus
• 5+ years of experience in product marketing, category marketing, business development, or commercial marketing
• Experience in laboratory automation, liquid handling, genomics, molecular biology, diagnostics, analytical chemistry, life science instrumentation, or a related market
• A track record of successfully supporting product launches and demand-generation campaigns
• Strong skills in positioning, messaging, go-to-market strategy, digital marketing, and content development