VP, Marketing & Customer Experience

Role Overview

The Vice President, Marketing & Customer Experience will lead Gilson’s integrated customer growth strategy, connecting brand, demand generation, digital commerce, customer data, and customer success into one cohesive engine.

What You Will Do

The role involves leading a customer-centric organization, building stronger connections between leaders and customers through Voice of Customer programs, customer research, direct customer engagement, and meaningful customer metrics.

Why It Might Be a Fit

The strongest candidates will bring significant leadership experience in life sciences, laboratory technology, scientific instrumentation, diagnostics, scientific software, medtech, or another technically complex B2B market, and a deep understanding of scientific customers, laboratory workflows, purchasing journeys, adoption barriers, and customer value drivers.

Requirements

• Significant leadership experience in life sciences, laboratory technology, scientific instrumentation, diagnostics, scientific software, medtech, or another technically complex B2B market
• Deep understanding of scientific customers, laboratory workflows, purchasing journeys, adoption barriers, and customer value drivers
• Experience leading multiple elements of marketing, demand generation, CRM, digital commerce, customer analytics, and/or customer lifecycle management
• A demonstrated ability to connect marketing investment to measurable commercial outcomes such as pipeline, revenue, retention, recurring revenue, customer lifetime value, and expansion
• Experience strengthening brand positioning, awareness, differentiation, or market preference
• Experience working with CRM platforms, customer data, installed-base data, funnel analytics, segmentation, and lifecycle management
• Experience improving customer retention, service or consumables attachment, repeat purchasing, adoption, or expansion
• Strong partnership with Sales and experience working across both direct and distributor/channel go-to-market models
• Experience operating across multiple geographies, ideally including North America and Europe
• A track record of building or transforming capabilities without relying on large teams or unlimited budgets
• Experience influencing senior leadership and helping traditionally product- or engineering-led organizations become more market- and customer-driven