Lead, Community Growth Marketing Manager

Role Overview

The Lead, Community Growth Marketing Manager leads community strategy, member experience, and integrated marketing across GitLab’s community portfolio, building experiences that foster meaningful connections, sustained participation, and long-term engagement.

What You Will Do

Shape SELF’s strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy. Lead the programming and audience experience for SELF events and chapters, design the full member experience, and build SELF’s annual programming and marketing calendar.

Why It Might Be a Fit

The ideal candidate has experience building or scaling communities, membership programs, or peer networks, and can turn strategy into a clear growth plan, annual programming, and coordinated member journey.

Requirements

• Experience building or scaling communities, membership programs, or peer networks
• Ability to turn strategy into a clear growth plan, annual programming, and coordinated member journey
• Understanding of how community, customer engagement, advocacy, and account growth reinforce one another
• Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs
• Demonstrated experience planning and delivering both virtual and in-person events, including community events
• Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement
• Strong cross-functional collaboration and writing skills, with the ability to communicate a program’s value to different audiences
• Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave