Growth Manager, Paid Media

Role Overview

The Growth Manager, Paid Media will own delivery of paid media to double new donor acquisition in 2027 and expand awareness through brand ads for key segments. This role is responsible for executing the paid media program end to end, including negotiating and managing contracts, creating ads, capturing screenshots for documentation, publishing campaigns, and monitoring performance.

What You Will Do

The Growth Manager, Paid Media will manage all paid acquisition for Individual Giving across Meta, Google, YouTube, and TikTok, and also work closely with the VP of Marketing to manage all upper-funnel media buys for both the Individual Giving and Marketing teams.

Why It Might Be a Fit

This role would suit someone comfortable in a fast-paced environment, able to pivot and change tactics based on data and changing circumstances, and who is comfortable launching a paid program without agency support.

Requirements

• 3–5+ years in growth or performance marketing with a proven track record running paid media to a conversion or revenue target, in-house or agency, across Meta, Google, YouTube, and emerging platforms.
• Experience managing a paid media budget of at least US$5M a year with a track record of strong performance measurement.
• A genuine test-and-learn habit: you design multivariable testing across creative, audience, messaging, and landing pages, using these insights to scale the program.
• Strong written communication, the ability to own creative direction of ads (from conception and drafting through launch), and experience with or a strong eye for graphic design (Figma, Canva).
• Strong, succinct communication, and the ability to work productively with a Brand and Marketing team focused on brand awareness.
• Alignment with GiveDirectly’s values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.

Benefits

• Dental insurance
• Vision insurance
• Annual benefits stipend
• Bonus at target performance
• Paid holidays