DTC Analytics & Insights Manager

Role Overview

The Manager, DTC Analytics & Insights will be a strategic partner to GPN’s direct-to-consumer business, using data and insights to shape priorities and accelerate growth. The role will go beyond reporting to uncover the “why” behind performance, identify opportunities and emerging risks across the consumer journey, and turn complex data into clear recommendations that improve conversion, retention, and the overall consumer experience.

What You Will Do

Responsibilities include: Digital Analytics & Business Insights, Consumer Journey & Conversion Optimization, CRM & Customer Analytics, Data, Measurement & Cross-Functional Partnership.

Why It Might Be a Fit

The ideal candidate combines strong technical and analytical capabilities with a clear understanding of our business priorities and a curious, proactive mindset. They will help build a test-and-learn culture and influence decisions across DTC and cross-functional teams.

Requirements

• 4 year -BA/BS degree in Analytics, Marketing, Business, Economics or a related field, or equivalent relevant experience.
• 5+ years of experience in digital analytics, ecommerce analytics, marketing analytics, customer insights or a related field.
• Expert knowledge of Google Analytics (GA4)
• Strong working knowledge of Shopify and Shopify Analytics required
• Strong experience with data visualization and reporting tools such as Tableau, Power BI or Looker Studio
• Proficiency with SQL and experience querying large datasets
• Experience with BigQuery, Databricks or similar cloud data platforms
• Working knowledge of eCommerce platforms, preferably Shopify
• Experience with behavioral analytics tools such as FullStory
• Working knowledge of CRM/lifecycle marketing platforms and associated performance measurement

Benefits

• Competitive compensation package
• Staff discounts
• Generous family leave policy
• Health & dental plan
• 401K