Marketing Director (Global B2C)

Role Overview

The Marketing Director will lead and transform a portfolio of brands within the Global University Systems (GUS) group. The role requires a proven brand builder with deep global B2C experience to create distinctive brands, build consumer demand, and drive growth.

What You Will Do

The Marketing Director will take ownership of a portfolio within the GUS group of brands, develop a clear strategy and growth ambition for each brand, and ensure each brand has a distinctive proposition and clear reason for consumers to choose it.

Why It Might Be a Fit

The ideal candidate will have a sophisticated understanding of modern B2C marketing, experience managing multiple brands or a portfolio of consumer businesses/products, and a proven track record as a consumer brand builder.

Requirements

• Significant senior B2C marketing leadership experience within a global or multi-market organisation
• A proven track record as a consumer brand builder
• Experience managing multiple brands or a portfolio of consumer businesses/products
• Evidence of successfully repositioning, transforming or scaling established brands
• Strong understanding of consumer behaviour, segmentation and customer decision-making
• Deep expertise across brand strategy, creative development, integrated campaigns, digital, social and performance marketing
• Experience managing the complete B2C customer journey, from awareness and consideration through acquisition and conversion
• Evidence of delivering measurable commercial growth through marketing
• The ability to balance brand building with customer acquisition and performance marketing
• Experience operating across multiple international markets and adapting consumer strategies accordingly
• Strong commercial instincts and an understanding of customer acquisition, conversion, ROI and marketing effectiveness
• Experience building and leading high-performing marketing teams
• The ability to combine big-picture strategic thinking with exceptional execution
• Confidence working with and influencing senior leadership teams
• A willingness to challenge established thinking and make difficult decisions
• High energy, ambition and a strong bias towards action

Benefits

• 25 days annual leave plus bank holidays
• Hybrid working
• Contributory Pension Scheme
• Private Medical Insurance
• Season Ticket Loan
• Eye Care Vouchers
• Training & Development opportunities
• Staff Discount Scheme
• Employee Assistance Programme
• Refer a Friend Scheme for staff members