Digital Marketing & Analytics Specialist

Role Overview

The Digital Marketing & Analytics Specialist will support and optimize GWS’s global digital presence through SEO, website analytics, digital marketing strategies, performance measurement, and data-driven decision-making.

What You Will Do

Develop and execute global SEO strategies, manage and maintain Google Analytics 4, monitor website rankings, and analyze website user behavior.

Why It Might Be a Fit

The ideal candidate combines strong technical knowledge of digital marketing platforms with advanced analytical capabilities, and is comfortable working with large amounts of campaigns data.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Data Analytics, Information Systems, or a related field
• 8+ years of professional experience in digital marketing, SEO, web analytics, or a similar role
• Strong hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms
• Strong understanding of technical, on-page, and off-page SEO
• Strong knowledge of website analytics, conversion tracking, attribution, and digital marketing KPIs
• Proven ability to analyze data and turn findings into actionable business recommendations
• Advanced Excel/Google Sheets skills
• Strong analytical and problem-solving skills
• Excellent English communication skills, both written and verbal