Overseas Direct Purchase Promotion and Marketing Manager

Role Overview

The Overseas Direct Purchase Promotion and Marketing Manager is responsible for establishing and executing promotion and marketing strategies to increase customer acquisition and conversion for overseas direct purchase products. The role involves working with category managers to select core products, operate on-site exposure and digital marketing channels, and drive sales growth.

What You Will Do

Key responsibilities include establishing and operating promotion and marketing strategies, planning and operating promotions, selecting products for major events, designing promotions based on sales targets, and managing exposure schedules.

Why It Might Be a Fit

The ideal candidate will have at least 3 years and up to 7 years of experience in e-commerce promotion and on-site marketing, with a strong understanding of product exposure, promotions, and sales structures on e-commerce platforms.

Requirements

• At least 3 years and up to 7 years of experience in e-commerce promotion and on-site marketing
• Understanding of product exposure, promotions, and sales structures on e-commerce platforms
• Experience in establishing and executing marketing plans based on products and sales targets
• Direct experience in operating digital ads and promotion campaigns
• Ability to analyze major promotion and marketing indicators
• Ability to systematically manage multiple product and promotion schedules and execution tasks
• Ability to communicate and collaborate smoothly with various stakeholders