Head of Audience Growth

Role Overview

The Head of Audience Growth will lead the team in reaching new audiences with Goalhanger’s shows, using social, partnerships, distribution networks, and affiliates, with a small amount of paid media to amplify what already works.

What You Will Do

The role involves developing shoulder content, finding opportunities for hosts to appear on external shows, building collaborations, and using audience data to decide what to do next.

Why It Might Be a Fit

The ideal candidate has senior experience growing audiences, a proven record of reaching new audiences through social and partnerships, and experience using paid media sparingly and effectively.

Requirements

• Senior experience growing audiences for a content, media or entertainment brand
• A proven record of reaching new audiences through social, partnerships, distribution and affiliates
• Experience using paid media sparingly and effectively to amplify activity that is already working
• Experience creating discovery content and formats that bring new people to a brand
• Experience working with talent, and building appearances and collaborations that grow audiences
• Experience building partnerships, distribution networks and affiliate relationships
• The instinct to spot growth moments early and the speed to act on them
• Confidence using audience data and performance insight to decide what to do next
• Experience recruiting, leading and developing a high-performing team
• The ability to set useful KPIs and communicate performance clearly
• Strong content and creative judgement, with real attention to quality
• The ability to evolve an existing direction rather than needing to replace it
• A genuine understanding of Goalhanger’s ethos, and good taste

Benefits

• Competitive salary
• Benefits
• Opportunities for growth within the role as our team and content portfolio expand