Role Overview
The Channel Marketing Manager will be the marketing interface between Gobao, OEM brand partners, and their dealer networks. The role involves turning ‘Powered by Gobao’ into joint campaigns, dealer programs, and co-branded content that sell our partners’ bikes.
What You Will Do
Key responsibilities include designing and running joint marketing programs with OEM brand partners, building and running the European dealer program, and owning the partner-funded/co-op side of marketing.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in channel, trade, or partner marketing, ideally in the bicycle/e-bike, mobility, sporting goods, or automotive supplier industry.
Requirements
- 5+ years in channel, trade, or partner marketing
- Proven experience running co-op/MDF programs with real budgets, clear rules, and measurable outcomes
- Understanding of OEM–supplier–dealer triangles
- Relationship builder with experience in video calls and willingness to travel 30–40% within Europe
- Business-fluent English; German is a plus
- Right to work in Germany, or eligible to obtain a work permit
Benefits
- High-ownership role at the center of Gobao’s European growth story
- Flagship projects with real visibility at leading international industry platforms
- International environment (German / English / Chinese), hybrid working, modern Frankfurt office
- Competitive salary package
To apply for this job please visit linkedin.com.
Follow us on social media