Marketing Lead

Role Overview

Join our team as a Marketing Lead supporting the Services and Shipping Divisions within Coreas. The ideal candidate is creative, data-driven, and passionate about delivering impactful marketing solutions.

What You Will Do

Develop and execute multi-channel marketing campaigns, create compelling content, support brand visibility, conduct market research, leverage AI tools, promote e-commerce and loyalty initiatives, and track campaign performance.

Why It Might Be a Fit

The ideal candidate is a strategic thinker who shares our values of innovation, continuous improvement, and service excellence, with a strong understanding of marketing principles, brand management, and retail promotions.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 3 years of proven experience in marketing, with a focus on strategy development and execution
• Experience with digital marketing, content creation, and campaign management
• Experience with AI tools for marketing, analytics, or personalization is an asset
• Strong understanding of marketing principles, brand management, and retail promotions
• Strong understanding of and proficiency in digital marketing trends and tools (e.g., Canva, Adobe Creative Suite) as well as Microsoft Office Suite
• Proficiency in digital and AI-powered marketing platforms (Google Ads, Meta Business Suite, email automation, ChatGPT, HubSpot AI, etc.)
• Experience using social media platforms for marketing efforts
• Basic knowledge of SEO, SEM, and Google Analytics
• Analytical mindset with the ability to interpret data, sales trends and campaign performance
• Excellent organizational and time management skills, with the ability to work independently, manage multiple projects, and meet deadlines in a fast-paced retail environment
• Ability to effectively use AI tools to generate content, automate tasks, and optimize campaigns
• Excellent copywriting skills with the ability to adapt tone for multiple audiences
• Strong interpersonal skills for supplier negotiations, customer engagement, and cross-functional teamwork

Benefits

• Attractive remuneration and benefits package
• Participation in Group Life and Medical Insurance
• Opportunities for training & development
• Employee Share Option Plan (ESOP) to be a part-owner of GEL (where eligible)

Tagged as: Data Analysis, Google Analytics, HubSpot