Principal Product Marketing Manager, Nonprofits

Role Overview

Join GoFundMe as a Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B, where you’ll help shape our nonprofit marketplace strategy, validate our ideal customer profile, and develop positioning that makes GoFundMe’s evolving role clear and compelling.

What You Will Do

Define our ideal customer profile, shape our marketplace and peer-to-peer product strategy for nonprofits, build differentiated positioning and narrative, and lead through influence to drive alignment across cross-functional leadership.

Why It Might Be a Fit

We’re looking for a strategic, hands-on leader who thrives in a complex, rapidly changing environment, identifying the questions that matter most, charting a clear path forward, and building alignment to act.

Requirements

• Significant product marketing experience with principal-level scope, including work spanning business customers and consumer audiences
• Marketplace, network, or B2C2B experience is strongly preferred
• Proven 0-to-1 product and market development
• Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution
• Strong analytical and commercial judgment, with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation
• Excellent strategic and systems thinking
• Exceptional positioning and storytelling skills, including experience developing and testing a new value proposition or evolving how customers understand a company’s offering
• Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact
• Executive-level communication and influence
• Thrives in ambiguity and drives clarity
• Uses AI to amplify their impact

Benefits

• Competitive pay
• Comprehensive healthcare benefits
• Financial assistance for hybrid work, family planning, and parental leave
• Flexible time-off policies
• Mental health and wellness resources
• Learning, development, and recognition programs
• Diversity, equity, and inclusion initiatives
• Volunteering program
• Equity and other benefits to employees

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