Manager, Retention Marketing

Role Overview

We’re an employee-owned, vertically-integrated builder of health & wellness brands. We’re looking for a Manager, Retention Marketing to lead customer retention, lifecycle marketing, and Customer Lifetime Value (LTV) initiatives across our Women’s Health & Beauty brand portfolio.

What You Will Do

The Retention Manager will own the end-to-end post-purchase ecosystem, including email/SMS lifecycle marketing, subscription churn reduction, loyalty/rewards programs, unboxing customer experience, and re-engagement campaigns.

Why It Might Be a Fit

This role requires a strategic leader who balances high-level cohort analysis with hands-on operational oversight of team deliverables, and has experience managing holistic retention initiatives beyond email/SMS.

Requirements

• Comprehensive understanding of post-purchase customer psychology, product habituation, and customer lifetime value levers in beauty/health CPG
• Strategic leader who balances high-level cohort analysis with hands-on operational oversight of team deliverables
• Excellent cross-functional collaborator capable of bridging growth metrics with creative, community, and customer service teams
• Bachelor’s Degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 5+ years of dedicated, hands-on retention, lifecycle, and customer marketing experience within a high-volume direct-to-consumer (DTC) e-commerce environment
• 2+ years of direct people management experience overseeing specialists, coordinators, or operations leads (managing 2+ FTE direct reports)
• Proven success managing holistic retention initiatives beyond email/SMS, including subscription management, customer loyalty programs, direct mail, and churn reduction strategies
• Deep working knowledge of enterprise ESPs (Klaviyo), SMS marketing tools (Attentive), and subscription platforms
• Strong analytical background with a proven track record analyzing cohort economics, LTV curves, subscription churn metrics, and repurchase rates
• 3+ years of retention strategy specifically within the Health, Beauty, Skincare, or Wellness DTC verticals (preferred)
• Demonstrated experience managing and scaling retention for a 10,000+ active subscriber base (preferred)
• Background in direct-response copy frameworking and conversion rate optimization (CRO) for post-purchase upsell pages (preferred)
• Proficiency with e-commerce analytics and BI platforms (Google Analytics/GA4, Shopify Plus, Looker, etc) (preferred)

Benefits

• Comprehensive Healthcare Coverage
• Bonus Opportunities
• Investing in Your Future
• Work-Life Balance
• Well-Being Support
• Career Growth
• Make an Impact
• Cell/internet reimbursement
• free employee products
• annual events