MarCom Data Analyst, Web Analytics & Insights

Role Overview

We seek a Data Analyst to support our web analytics practice and create reports with insights and recommendations to our Global MarCom team.

What You Will Do

Administer and lead implementation strategy on GA4 architecture, including streams, data filters, event schemas, and cross-domain measurements. Design and analyze A/B tests, holdouts, and incrementality experiments supporting MarCom and Platforms teams.

Why It Might Be a Fit

You will partner with global stakeholders as an analytics advisor, ensuring rigorous tracking, trustworthy data, and clear, actionable insights that support confident decision-making.

Requirements

• 3 years of experience
• Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks
• Expert-level proficiency with GA4 and Google Tag Manager (event design, debugging, validation, governance)
• Proficiency in SQL for data extraction, joins, validation, and troubleshooting
• Advanced Power BI experience: attribution modeling, DAX, Power Query, and dashboard UX design
• Ability to define KPIs, enforce tagging standards, and maintain measurement governance
• Exceptional data storytelling skills for both executive and operational audiences
• Advanced English proficiency (B2-C1)

Tagged as: Data Analysis