Performance Marketing Specialist

Role Overview

The Performance Marketing Specialist will work closely with internal teams and external partners to develop and execute best-practice paid media and performance marketing strategies that drive direct-to-consumer traffic, brand awareness, customer engagement, and revenue across a portfolio of GSM brands and websites.

What You Will Do

The Performance Marketing Specialist will execute and manage paid media campaigns across Google Ads, Microsoft Ads, and Meta campaigns, optimize campaigns on a daily and weekly basis, and ensure campaigns align with brand objectives and overall marketing strategies.

Why It Might Be a Fit

The successful candidate will combine strong technical platform knowledge with analytical thinking and a deep understanding of performance marketing KPIs, using data to identify opportunities and make actionable recommendations.

Requirements

• Bachelor’s degree in Business, Marketing, Commerce, or a related field or at least 2 years of relevant performance marketing experience
• 2+ years of hands-on experience managing Google Ads for e-commerce brands
• 2+ years of experience working in a fast-paced e-commerce environment
• Hands-on experience managing Microsoft Ads, including campaign setup, optimization, bidding, and budget management
• Experience with Google Shopping and Performance Max campaigns
• Experience with Google Merchant Center and product feed optimization
• Experience with Microsoft Merchant Center preferred
• Meta Ads Manager experience is a plus
• Experience working with multi-brand or seasonal e-commerce businesses preferred

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid holidays
• Paid time off (vacation, sick leave)
• Flexible work schedule
• Opportunities for professional growth and development