Marketing Automation Specialist

Role Overview

As Marketing Automation Specialist at GoodHabitz, you are the engine behind our email and CRM campaigns, and the person actively shaping how AI and workflow automation make our marketing smarter and faster. You sit within our Digital Performance team – a tight-knit group focused on advertising campaigns, email/CRM, and ongoing support of our go-to-market operations.

What You Will Do

Run and optimise email & CRM campaigns, build and improve automated email flows, own Pardot day-to-day, build AI and workflow automation, track and improve performance.

Why It Might Be a Fit

This role is for you if you have experience in marketing automation, ideally with a background in specialist email marketing, hands-on experience with Pardot, detailed knowledge of Salesforce CRM, and experience with automation tools like Make.com.

Requirements

• Experience in marketing automation, ideally with a background in specialist email marketing
• Hands-on experience with Pardot (Account Engagement)
• Detailled knowledge of Salesforce CRM and how it connects to Pardot
• Experience with automation tools like Make.com (or similar), and genuine curiosity about AI tools such as Claude
• Familiarity with advertising platforms (LinkedIn, Google Ads) is a plus
• Strong written and spoken English; additional languages (Dutch, German, Spanish) are a bonus, not a requirement
• A data-driven mindset – you understand data and can interpret it to make quick, informed decisions

Benefits

• Competitive salary and role-specific performance bonus
• Paid time off – 25 days holiday
• Travel budget
• Flexible work & tools – work in a supportive environment with the comforts you need, plus a laptop
• Growth & development – unlimited access to GoodHabitz resources and MyAcademy to fuel your personal and professional growth
• Mental coaching – support from our partner, to keep your mind in top shape
• Annual Do-Good Day – a fully paid day to do volunteer work, alone or with your team, supporting a cause you care about
• Pension & insurance – disability and pension coverage for your long-term security