Head of Brand Marketing

Role Overview

The Head of Brand Marketing will own the Goodlord brand, shaping its positioning, messaging, identity, and voice, and making sure it shows up consistently and distinctively. They will lead PR, media, and corporate affairs, building relationships with journalists, spotting and shaping stories, managing the external PR agency, and leading the approach to regulatory, policy, and reputation-related communications.

What You Will Do

The Head of Brand Marketing will own the Goodlord brand, shaping its positioning, messaging, identity, and voice, and making sure it shows up consistently and distinctively. They will lead PR, media, and corporate affairs, building relationships with journalists, spotting and shaping stories, managing the external PR agency, and leading the approach to regulatory, policy, and reputation-related communications.

Why It Might Be a Fit

The role requires strong commercial experience across brand and PR/communications, gained within B2B technology/SaaS or a PR and communications agency working with B2B technology clients, or a mix of both. The ideal candidate will have owned and shaped a brand, its positioning, messaging, identity, and how it shows up in market, rather than solely delivering brand campaigns or driving brand awareness.

Requirements

• Strong commercial experience across brand and PR/communications, gained within B2B technology/SaaS or a PR and communications agency working with B2B technology clients, or a mix of both
• Owned and shaped a brand, its positioning, messaging, identity, and how it shows up in market
• Strong, hands-on PR and media experience, with a track record of building journalist relationships, shaping stories, and delivering earned coverage
• Experience across corporate affairs, reputation management, and thought leadership, including working with senior leaders on external communications
• Experience directly leading and developing individual contributors, with the judgement to set direction across content, SEO, and creative

Benefits

• Bi-weekly coaching with Sanctus to provide a safe place to talk and support mental health
• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days
• Generous 3 months of fully-paid time off to look after new arrivals
• Annual development fund to support personal and professional development