Sr. B2B Growth Marketing Manager

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments.

Requirements

• 8 to 10 years of experience leading and managing B2B demand generation campaigns
• Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
• 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot)
• Excellent project management, communication, presentation, and cross-functional collaboration skills
• Experience working closely with Sales and Commercial teams
• Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns
• 1-2 years people management experience
• Bachelor’s degree

Benefits

• Medical, dental, and vision insurance
• 401(k) with a company match
• ESPP
• Unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• Mental wellness and financial wellness programs
• Fertility benefits
• Generous parental leave
• Pet insurance
• Supplemental life insurance
• Company-paid short-term and long-term disability