Role Overview
We seek a Performance Marketing Specialist with 3–4 years in Google Ads and LinkedIn Ads. The role involves driving website traffic, generating B2B leads, and enhancing campaign performance.
What You Will Do
Manage campaigns independently, analyze data, optimize budgets and audiences, and prepare performance reports.
Why It Might Be a Fit
Candidates must have experience in B2B lead generation and tech/electronics, with a strong understanding of CPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.
Requirements
- 2–4 years in Performance Marketing / Digital Advertising.
- Independent campaign management.
- Strong experience with Google Ads and LinkedIn Ads.
- Understanding of CPC, CTR, CPM, CPL, CPA, conversion rate, and ROAS.
- Experience with Google Analytics 4 (GA4) and Google Search Console.
- Understanding of conversion tracking, pixels/tags, and campaign attribution.
- Strong analytical and reporting skills.
- Good understanding of audience targeting and remarketing.
- Experience with Excel/Google Sheets for campaign analysis and reporting.
- Strong written and verbal communication skills.
- Experience with Google Tag Manager.
- Experience with CRM-based lead tracking and offline conversion data.
- Basic understanding of SEO and landing-page optimization.
- Experience with Looker Studio or similar reporting/dashboard tools.
- Google Ads and/or LinkedIn certifications are a plus.
To apply for this job please visit linkedin.com.
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