Head of Marketing

Role Overview

The Head of Marketing will manage overall brand marketing and digital marketing activities, plan and execute social media strategies, and develop content strategies.

What You Will Do

Key responsibilities include managing influencer marketing, creator partnerships, and UGC campaigns, coordinating with design, video production, content, and external marketing agencies, and overseeing website promotions and landing pages.

Why It Might Be a Fit

The ideal candidate will have 4-10 years of experience in marketing, branding, digital marketing, content marketing, or campaign management, with a good understanding of social media marketing and performance marketing metrics.

Requirements

• 4–10 years of experience in marketing, branding, digital marketing, content marketing or campaign management
• Experience in D2C, e-commerce, fashion, lifestyle, retail, beauty, consumer brands or related industries preferred
• Agency-side candidates with relevant consumer brand experience are also welcome
• Good understanding of social media marketing, especially Instagram
• Experience in content creation, campaign planning and creative direction
• Exposure to influencer marketing, digital campaigns and brand promotions
• Understanding of performance marketing metrics such as ROAS, CAC and campaign ROI
• Experience coordinating with creative teams, agencies, designers or video production teams
• Strong communication, creativity, ownership and execution skills
• Comfortable working in a fast-paced startup environment