Director, Gemini Growth Marketing

Role Overview

As the Director of Growth Marketing for the Gemini App, you will define and lead the global growth strategy and organization for Google’s AI assistant across mobile, web, and ecosystem integrations. You will build and lead a unified growth engine spanning user acquisition, activation, and business generation across both outbound channels and in-product experiences.

What You Will Do

Define and lead the multi-year global growth marketing vision and strategy for Gemini App across user acquisition, activation, engagement, and business generation. Own end-to-end growth accounting and funnel performance, diagnosing cohort retention, activation bottlenecks, habit formation, and user resurrection to prioritize the highest-leverage growth investments.

Why It Might Be a Fit

Experience with the evolving generative AI landscape, enabling the foresight to guide product innovation, anticipate market shifts, and foster a culture of continuous AI experimentation and adoption. Strong analytical accuracy in cohort retention, funnel diagnostics, A/B experimentation, and causal incrementality measurement across global markets.

Requirements

• 15 years of experience in growth marketing, performance marketing, Product-Led Growth (PLG), or consumer technology marketing, driving measurable acquisition, engagement, and revenue outcomes.
• 10 years of experience in senior leadership roles building and managing multi-layered growth, performance, and lifecycle marketing organizations globally.
• Experience partnering with VP and C-level leadership across Product, Engineering, Design, Data Science, Analytics, and regional marketing.
• Experience leading multidisciplinary teams through growth and organizational change, including managing managers and senior individual contributors.

Benefits

• Dental insurance
• Vision insurance
• 30% bonus target
• Equity
• Benefits