Role Overview
Join a group of strategic thinkers dedicated to delivering a supercharged YouTube experience. Define Premium’s global approach to experiential marketing, developing on-the-ground activations at high-profile events to drive cultural relevance and subscriber growth.
What You Will Do
Create and scale our new global affiliate program, define a data-driven investment framework, advise on agency selection, and pilot acquisition workflows. Develop Premium’s first global approach to experiential marketing, design and execute on-the-ground activations, and partner with Product, Engineering, and Music/Creator partnerships teams.
Why It Might Be a Fit
To be successful, you will work on creative experimentation, partner seamlessly with external production agencies and cross-functional teams to execute complex activations, and deliver operational accuracy.
Requirements
- Bachelor’s degree or equivalent practical experience
- 6 years of experience in marketing, with a focus on executing integrated Go-To-Market campaigns
- Experience designing and managing consumer brand activations (e.g., festivals, conventions, pop-ups)
- Experience launching or building affiliate, creator, or referral programs globally
- Experience leading cross-functional projects and working with senior leaders or external partners without direct authority
- Experience building measurement frameworks including defining KPIs, developing learning agendas, and translating data into strategies
Benefits
- 15% bonus target
- equity
- benefits
To apply for this job please visit google.com.
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