Product Marketing Manager, Lead Generation

Role Overview

The Product Marketing Manager for Lead Generation will drive the go-to-market strategy for Google’s messaging and lead generation portfolio, translating complex product capabilities into clear narratives that drive business growth.

What You Will Do

The role involves leading user research, developing user journeys, and managing stakeholder interests to drive step-changes in user growth for new innovations.

Why It Might Be a Fit

The ideal candidate will be a proactive contributor who grows on ambiguity and complex problem-solving, with a deep expertise in the digital advertising landscape and experience driving marketing outcomes for complex projects.

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in product marketing, partner marketing, or business-to-business (B2B) marketing in the technology or digital advertising industry
• Experience developing and executing go-to-market strategies for technology products or features
• Experience managing cross-functional projects with internal and external stakeholders
• Experience utilizing AI productivity tools to solve complex problems and streamline business or development workflows
• Deep expertise in the digital advertising landscape, particularly in lead generation, business messaging (RCS/SMS), or conversational commerce
• Exceptional ability to analyze and synthesize complex market data and engage intelligence into clear, actionable business narratives
• Demonstrated ability to drive marketing outcomes for complex projects, proactively taking initiative to kick off new work streams
• Proven track record of influencing cross-functional teams and acting as a trusted partner to executive stakeholders in product and feature development

Benefits

• 15% bonus target
• equity
• benefits

Tagged as: Project Management