Product Marketing Manager, Lead Generation

Role Overview

The Product Marketing Manager for Lead Generation will drive the go-to-market strategy for Google’s messaging and lead generation portfolio, translating complex product capabilities into clear, compelling narratives that directly impact business outcomes. This role requires autonomy, complex problem-solving, and a proactive approach to influencing product roadmaps and executing medium-to-large-scale campaigns.

What You Will Do

The Product Marketing Manager will lead user research and market analysis, develop critical user journeys and lifecycle strategies, manage stakeholder interests, and create and execute marketing campaigns and sales enablement programs.

Why It Might Be a Fit

The ideal candidate will have a proven track record of influencing cross-functional teams, driving marketing outcomes, and acting as a trusted partner to executive stakeholders. They will be able to analyze and synthesize complex market data, engage intelligence into clear business narratives, and drive business growth through lead generation and conversational commerce.

Requirements

• Bachelor’s degree or equivalent practical experience
• 6 years of experience in product marketing, partner marketing, or B2B marketing in the technology or digital advertising industry
• Experience developing and executing go-to-market strategies for technology products or features
• Experience managing cross-functional projects with internal and external stakeholders

Benefits

• Individual pay determined by factors including job-related skills, experience, and relevant education or training
• US: $141000 – $205000 (USD) + 15% bonus target + equity + benefits
• Learn more about benefits at Google