Chief Revenue Officer

Role Overview

The Chief Revenue Officer will own top-line growth and commercial profitability across Gear, Footwear, Apparel, Training, Events, and emerging channels. This is a data, execution, and math-driven position—equal parts vision, execution, numbers, and people.

What You Will Do

You’ll own the numbers. And you’ll be expected to know what they mean, what needs to change, and how to get the organization moving against them.

Why It Might Be a Fit

You’re both an Apex Operator and Leader. You’re as comfortable in a spreadsheet as you are at the executive table.

Requirements

• 10+ years of commercial, revenue, growth, or e-commerce leadership experience
• ideally with a physical-goods DTC brand in fitness, outdoor, performance apparel, footwear, equipment, or premium consumer goods
• Experience helping scale an emerging consumer brand, ideally through a significant growth stage such as $30M to $100M+ in revenue
• Proven ownership of revenue and commercial P&L performance with a track record of driving profitable—not just top-line—growth
• Deep DTC e-commerce expertise across acquisition, retention, conversion, lifecycle marketing, merchandising, pricing, and promotions
• Strong command of performance marketing and the economics behind it: CAC, LTV, contribution margin, attribution, cohort analysis, and ROI
• Experience developing revenue and unit forecasts and translating demand into actionable plans with Operations, Finance, and Product
• Experience building revenue beyond DTC through B2B, wholesale, government, institutional, or other commercial channels
• Strong leadership experience building and managing high-performing teams
• High emotional stability, low ego, strong judgment, and the backbone to challenge assumptions with data
• Alignment with GORUCK’s culture and mission. Experience in fitness, endurance, outdoor, tactical, military, or similarly mission-driven communities is a plus