Product Marketing Rookie

Role Overview

The Product Marketing Rookie will support the Product Marketing team in developing and executing go-to-market strategies for GoTyme’s lending products. This role offers an opportunity to gain hands-on experience in product marketing, market research, customer insights, product positioning, and cross-functional collaboration.

What You Will Do

Assist in conducting market and competitive research, support customer segmentation, develop product messaging, and review marketing collateral to ensure consistency with product positioning and brand messaging.

Why It Might Be a Fit

You’ll collaborate with experienced professionals in a fast-paced digital banking environment, gain practical exposure to product marketing, and learn from regular coaching, mentorship, and feedback.

Requirements

• Currently pursuing a Bachelor’s degree in Marketing, Business Administration, Communications, Management, Entrepreneurship, Economics, or a related field.
• Strong research, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft PowerPoint, Excel, and Google Workspace.
• Strong attention to detail with the ability to manage multiple priorities.

Benefits

• Gain hands-on experience in product marketing, market research, customer insights, product positioning, and cross-functional collaboration.
• Regular coaching, mentorship, and feedback throughout the Rookie Program.
• Document key learnings, project contributions, and best practices through knowledge-sharing activities.